“The most important aspects of classical art,” observed German historian and archaeologist Johann J. Winckelmann, “is its noble simplicity and calm grandeur.” As an archaeologist, Winckelmann became inspired by the ancient artifacts being recovered at the ruins of Pompeii and Herculaneum. In the late 1700s, the popular stylization in European art was baroque and rococo styles. To critics, these styles were vain and overly ostentatious to be truly considered art. Rococo art, for example, symbolized European aristocracy with its attention on great scale and themes of worldly pleasures. Likewise, baroque art became an institutionalized art because it often portrayed the grandeur and power of the Catholic Church, which supported the style. The new age of painters became disenchanted with this status quo. Occurring concurrent with societal and political shifts in Europe, neoclassical style was born.
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