“The only way for us to become great”, observed Johann Joachim Winckelmann “lies in the imitation of the Greeks”. With this idea, the German-born art historian Johann Joachim Winckelmann encapsulated the movement of neoclassicism. Seeking to recapture the essence of classical Greek and Roman art, neoclassicism became the widespread movement in visual art in the mid-18th century. It gained popularity partly as a backlash against the baroque and rococo styles that concerned themselves with aristocracy, excess, institutionalism, and vanity. This sentimentalism towards civilizations past was not limited to art. It was rooted in the societal and political happenings of the time, especially in Europe. Neoclassicism became more than an art style to many countries: it became intertwined with the moral revolutions of the century. To Winckelmann, art needed to move its audience and teach virtue. Much like in the civilizations of Greece and Rome, art represents and serves humanity.
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